With our various on-line publications and our alliances with other popular Web sites, Skyline can develop customized advertising packages that suit your needs. Web Advertising works much like traditional print and television advertising, except that, on the Web, you can more easily target your audience and track your results.

REX -- Skyline's own Internet Search and Index -- is our most popular place to advertise because thousands of Web surfers turn to REX to locate information and businesses on the Web. In a typical week, REX receives over 100,000 visits and returns more than a gigabyte of data. We can target advertisements so that they are viewed by the most appropriate visitors by utilizing visitor behavior profiles gathered using sophisticated software developed at Skyline. In fact, we are so confident in our ability to target your ads, Skyline has developed the first Guaranteed Targeted Ad program (details below).

If you do a lot of business in the Maryland, DC, Virginia, and Delaware area, you should consider advertising in the new Chesapeake Magazine. Chesapeake provides regional, cultural, and entertainment information for this history-rich area.

With Skyline's publications, you can feel free to advertise on any page, regardless of the page's popularity, because you only pay for actual impressions. An impression is a single viewing of your advertisement by a potential customer. By counting impressions, Skyline can track the success of your ad and assure that you are not paying more for our ad space than it is worth. If you pay for 1,000 impressions, Skyline will continue to run your ad until it has been viewed 1,000 times. Depending on the popularity of the pages where you place your ad, this could take an entire month or perhaps only a couple hours.

Skyline's Guaranteed Targeted Ad program is the first of its kind. With this program, Skyline will guarantee a 3%^* click-through rate for the advertisement impressions you purchase, meaning visitors clicking on your ad to view your own page(s). Skyline will continue providing impressions (up to 200% overage) until your click-through count is reached. For example: purchase 5,000 guaranteed targeted impressions and Skyline will continue to run your advertisement until it has been clicked on at least 150 times - even if it takes 15,000 impressions.

Advertising Rates In-House Skyline Publications
	1,000 Impressions		5,000 Impressions		12,000 Impressions
	Cost	Savings	Cost	Savings	Cost	Savings
Guaranteed Targeted Ad	$50	n/a	$225	10%	$500	16.7%
Standard Targeted Ad	$40	n/a	$180	10%	$400	16.7%
Standard Floating Ad	$30	n/a	$135	10%	$300	16.7%

Savings based on our standard rate of $0.05 per Guaranteed Targeted impression, $0.04 per targeted impression, and $0.03 per floating impression. Standard ad size: 470 x 65 pixels, 10k Bytes.

If you need help designing or converting an advertisement, turn to Skyline's design team. Prices for color banner advertisements start as low as $100. Skyline also designs and places advertisements on other Web sites throughout the Internet.

^*Most sites predict, but do not guarantee, a 1% to 2% click-through rate. The Guaranteed Targeted Ad program guarantees at least a 3% click-through rate for qualifying businesses and advertisements. Free impressions cannot exceed 200% of the purchased impressions. Some restrictions apply. Contact Skyline for details.